https://victoriakl.com/art daily 0.75 2024-04-22 https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1554839181281-537Q7CURWW253MQIC3UV/thumbnail-photo-text.jpg Art https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1554839203272-YM7XWBW4VI07S9ZOVEH0/thumbnail-text.jpg Art https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1554839222379-JIEJBWA4MM2ZCEQWNCBF/thumbnail-text.jpg Art https://victoriakl.com/interaction-case-studies daily 0.75 2026-03-09 https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1570133551256-MC96TY5IH4TN26M377YM/thumbnail-for-bookmark.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1680738988446-6261GF0CCSVX5A6QZ1NH/thumbnail-AVAI.png Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1680739077889-TZXHGV2186NCQ4RW9DES/thumbnail-sanvello.png Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1680739154921-9C5OG6IGLWX6A4UR9A0U/thumbnail-codriver.png Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1680739182847-KAJNE92GIXAMQ1TJBGJP/thumbnail-for-rappidrabbit.png Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1680739399857-IFEE3BEMKHKN44MAHY67/thumbnail-ORD.png Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1709573765594-SVABZPBS89VRQFXUBRP8/thumbnail-CCC.png Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/0af56494-26bd-4e44-a5c0-0d2c54d3609b/thumbnail-CDW.png Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1557444221389-8K9RO36IBSEWO2RVGKHM/XD-phone-hand.png Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1557445181249-RBTKPD211FUPF7KPSC9S/Interviews-combinded.png Case Studies - “Tell me what made your best commute the best?” During the interview process encouraging storytelling I was able to get the students/city commuter to open up with more detail versus when asking a straight on question. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1557445298123-T31ANTJJZZLTHD8ZVFY7/whiteboard-with+post+its.png Case Studies - Data began revealing the major concerns and motivations of the users. Close to half of users mentioned their dislikes of delayed trains and surge pricing with ride shares. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1557445400902-2XSTA05VZBO3G65W42KP/image-asset.png Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1557449598152-ZPDY9HT36NWZZGXMV9FV/Screen+Shot+2019-05-09+at+6.49.23+PM.png Case Studies Wireframe prototype of Rappid Rabbit https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1557449705729-9X9LZCMQ5LIPVG2QK63O/Screen+Shot+2019-05-09+at+6.49.59+PM.png Case Studies Wireframe prototype of Rappid Rabbit with trigger paths https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1557449855860-AZ19PPBCNQD3ZTCDSP6D/image-asset.png Case Studies High fidelity prototype of Rappid Rabbit with trigger paths https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1557449843982-0AZUV4LE11ANHHQV7ID8/image-asset.png Case Studies High fidelity prototype of Rappid Rabbit https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1557450005995-XFYKYK0OLEHAJI8R551B/XD-screens.png Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1569950937930-4ZPKSJELCOALCVJYEMG1/man+with+phone.png Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1583350303818-EFGYKN8PBI7G4D2BKC7R/bookmark+Interviews-combinded.jpg Case Studies - “I received a Kindle as a gift. I enjoys the ease of getting new books but miss visiting the library” Interview with paired insight. Click to enlarge. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1568579345139-M4U0IR4YL5RFV1PLRQLD/full+strombroad.png Case Studies - Data began revealing pain points & motivations. “I want the ability to see a list of books recommendations personalized for me.” https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1568582579047-0V8Y25CE3XMAU068G6BU/Bookmark+CJM.png Case Studies fig. 1 Snap shot of a journey map https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1583350023416-8UOMIIVUY12Z7FHRE7KK/bookmark+personas-combinded.jpg Case Studies fig. 2 Personas written from data. Click to enlarge https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1568924362351-97Z31B9B603L627KKJVI/concept+analysis.png Case Studies fig. 3 Before building model a concept analysis was made. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1568924573909-OFB9OPA08BI03LD76PY2/concept+model+diagrams.png Case Studies fig. 4 Conceptual model diagrams help the team understand what we perceived user accomplishing the task. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1583354419211-C4726A2WRASR9LMOWL4F/card%252Bsort%252B2.jpg Case Studies fig. 5 Popular placement matrix https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1583344544345-E7MFZG8XKJ9RXQIPJEQ1/sketch+wires-bookmark.jpeg Case Studies fig. 6 Task flow sketch for wireframes https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1568918953330-PI154VDRM2YBEQ4DN0Q4/Banner-bookmark.png Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1600444397962-CCMTXM66YIV6Z772TTEO/fly+chicago+v2_7.gif Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1577480080831-IFPHZWDXSQ58AOLCNV0H/fly-chicago-bad-site.png Case Studies - “I gave up after 3 clicks, when trying to check my flight status on Fly Chicago” Tony, frequent flyer interviewed, 10-2019 On the left is the sites path to checking a flight status. Which is disconnected from the users mental model causing confusion and users to leave the site. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1583260311202-SG6EDBOX1FSTK24PPFYE/Screen+Shot+2020-03-03+at+12.30.54+PM.png Case Studies - The project started with the content inventory of the site. The content inventory helped get a mapped idea of where items were located and able to see duplicated or unnecessary pages. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1576785641354-DO58LJHURZV0ES22AHUB/Interviews-combinded.png Case Studies - User profiles helped keep the target audience in mind. Target audience was defined to be first time ORD users and international travelers. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1576715459399-P0NEVACPJ3NW2KNFLSBU/Screen+Shot+2019-12-18+at+6.27.14+PM.png Case Studies - First sort was to ambitious with 11 Categories & 54 Cards We saw 12% abandonment from the 20 test participants. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1576716939997-2EMMJMHB25WQHOJFE49D/Screen+Shot+2019-12-18+at+6.28.56+PM.png Case Studies 3rd card sort test results, we saw higher average agreements. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1576785686404-4VEQLWPZN3QKK0DBGZNH/Screen+Shot+2019-12-19+at+1.59.45+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1576791012343-92Q4OXR946AGM9EE2IJ2/Screen+Shot+2019-12-19+at+3.25.27+PM.png Case Studies fig. 1 Findability test using tree jack method, set groundwork for the site map. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1576790316807-CPPCH4JR570X67PMH0NI/Screen+Shot+2019-12-19+at+3.17.25+PM.png Case Studies fig.2 Implementing the results (data to the left) we saw a high findability results in the last test. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1576789463570-7000ELX49TB14V7N8QCZ/site-map.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1576874337055-Z3KFVQ72Q2RWS100JJHP/wire-frames.png Case Studies Screens from the wireframe. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1576879664073-FJGF7BX8OJCZF7ZGAEQ2/high-fidel-proto.png Case Studies Click here to visti Fly Chicago Prototype https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1589925750138-P4JYWA271N2CR54N9DBT/co-driver.png Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1590171954187-GN350Q1CHVGBPPYYATO2/observations-combinded.png Case Studies - “Tell me what made your best commute the best?” fig. 1 Observations. click to enlarge. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1590171970577-T6I96D079CGWIZIGY8ZB/1survey-combinded.png Case Studies fig.2 Research method two surveys using google forms. click to enlarge. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1590010350853-GDF9KPQYBKXLM8HTA35N/Screen+Shot+2020-03-10+at+5.15.56+PM.png Case Studies fg. 3 Digital post-its in Stormboard. click to enlarge. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1590171987925-F8DC6M59QWWYSS3MY6T3/user+journey-combinded.png Case Studies fig 4. Bicyclist and driver journey maps. click to enlarge. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1590173199787-DLDKTCEUFU5Z7816F4NO/image-asset.jpeg Case Studies fig 5. In group testing with ipad of green light progress bar. Axure was used on a ipad to play as the infotainment system using Co-Driver. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1590095768172-ISUEE90HYHRDZQFAVNP2/image-asset.jpeg Case Studies fig. 6. Sketches of four different ideas of how the notifications could look. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1590168162946-TE94NPK2973SLTD9H5LP/Screen+Shot+2020-05-22+at+12.21.20+PM.png Case Studies fig. 7 Screen 1 background on concept https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1590168188522-T6ZVFC5VLHKBUCBFOWGR/image-asset.png Case Studies fig 8. Screen 2 background on concept https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1590169337583-OOR4L7Z595IHZWRR6OK6/image-asset.png Case Studies fig 9. Screen 3 introduction to scenario followed by still image with voice over when clicked. Seen in video to the right. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1590172033413-EDU6FEZHPUTZ8177YMW2/image-asset.png Case Studies The questionnaire that the participants were sent to after viewing the four scenarios. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1590172819858-FD5CVTCBMTFWBO0L1TVG/image-asset.png Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1590176719340-O4B6IWCKFA457640K4ZL/Screen+Shot+2020-05-22+at+2.43.31+PM.png Case Studies First screen seen by participants is an introduction to give background before video. Seen to the right. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1590176760889-QFC8VXVZII0SY5IE4ONF/Screen+Shot+2020-05-22+at+2.44.04+PM.png Case Studies Followed by a short debrief screen. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1590178797890-ERH0LZLPNNNVMK5R5IOV/Screen%2BShot%2B2020-05-22%2Bat%2B3.18.16%2BPM.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1607100831782-NL80K4PIFLF9K96ETLST/title-page2.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1607358921618-ZGKG10TTTSPSFBHCFMX8/10%2Bheuristics%2Btable.jpg Case Studies - “Tell me what made your best commute the best?” fig. 1 Violation summary table. click to enlarge. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1607105556883-0NTKWKDL22ORGQGQ2HIB/cog.+walk+through+table.png Case Studies fig.2 One task evaluation table. click to enlarge. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1607113404516-3QBSXU6BN839D3PQ762V/task-objective-flow.png Case Studies fig.3 Test objective flow map https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1607210762714-FUJEPWX6Q3X56Z9K949D/particpants+sanvello.png Case Studies fig.4 Participants. Click to enlarge. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1607280347095-9DNTFY2E8NN3E7PHTX9Z/end-page.png Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1607292188596-87W0L5TIIA5DRKVJNKWF/goals--challenge-page.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1607291746268-WL2E4P4OTLMDHEHB2SFK/tools-add-descirption.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1607291405424-B4ZPMVU4W89ZJQ8HTUFH/image-asset.jpeg Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1607294113929-IWKTSJBNYW19EG3RFYUB/accout-location.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/3606d1b9-6e73-47b9-9ac6-2193ff8f69da/AVAI-site-banner.png Case Studies - Make it stand out Introducing new technologies into our communities would included building confidence with an advanced knowledge campaign. There would be a social media and poster campaign in the city to teach the residents the language of the autonomous CTA buses. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/80710702-1224-443f-adf3-c11bd028c5e5/generative-multiple-bikes.jpg Case Studies - “Tell me what made your best commute the best?” Research documentation https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/976a4414-79ef-4faa-81f3-44b06f25db69/Screen+Shot+2021-12-11+at+1.16.27+PM.png Case Studies - Make it stand out Recommended hand signal for stopping https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/0780133f-96d0-4e45-8ced-e7c1adeee67e/Screen+Shot+2021-12-11+at+1.24.56+PM.png Case Studies - Make it stand out Simulations scenarios for AVAI https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/3d120120-e997-4105-9bfe-3ac55eb0637c/jpeg_logo-mark-Blue_CCC-left-tr.jpg Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/4828fbb2-8d99-4091-b8da-8399512bd18c/Screenshot+2024-05-03+at+2.46.51%E2%80%AFPM.png Case Studies - Make it stand out POV - Admin’s web dashboard https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/408abf75-09af-489c-8386-50232ec3f159/multiple-mobile-screens.jpg Case Studies - Make it stand out POV- Employee native app https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/a4893aea-711f-4349-b31f-626a273082a4/PB-Default.jpg Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/b4f069f2-991a-4acf-8675-64e853683ec6/Small-3%27-cdw-logo.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/0fa1cab3-cfd5-4404-adb5-501ed31c2367/Actionitems_notification_circled.jpg Case Studies - Account news & alerts at the top of the customer’s homepage. Reducing friction for possible account blockers. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/1ebf0cc2-7445-434d-8088-d5833c957174/Miro-research.png Case Studies - Make it stand out 4. Analyze & Map - Sense making from discovery. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/89a37c24-5372-4ae5-804b-8e9e75595a7a/density-veiws.jpg Case Studies - Make it stand out 5. Design & Test - Testing showed users want more data in one place. Action Items adapted to compact view. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/73fd02b8-076b-4607-9ce1-962aefbb4544/Screenshot+2023-04-14+at+4.33.31+PM.png Case Studies - Make it stand out 6. Deliver - Hand off file with interaction and visual annotations https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/b70d5f6b-1c96-44a2-8ae1-bda53c9c1a50/actrion-items-win.png Case Studies - Make it stand out Outcomes - Product slide from quarterly goal town hall showing success. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/8c8daa47-302d-4c4c-8281-ca89d9a18acc/Screenshot+2024-05-02+at+6.09.48%E2%80%AFPM.png Case Studies - Meet and Greet Customers often have strong relationships with human account representatives, so I wanted to introduce the new “employee” to our customers to build trust and confidence to also rely on CDW chatbot. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/0e909d63-be88-447b-9c86-6e861c335324/Chatbot+flows.png Case Studies Using chat data, I started to map out how conversations could flow. Here, I learned where to design error fallback and confirmation on chat intent. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/5b89de4d-8fc1-44eb-9002-8495dcb43854/Screenshot+2024-05-02+at+6.10.59%E2%80%AFPM.png Case Studies - Light lift CDW’s chatbot could handle the light load from account reps and provide quick 24/7 help to online customers. In doing so CDW’s chatbot had an increased revenue of 5% https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/ac997bf4-f016-42b2-8699-7c0f5fdb985d/Screenshot+2024-05-02+at+6.11.17%E2%80%AFPM.png Case Studies - Closing the conversation It is important to communicate clearly at the end of the conversation while maintaining a natural two-way interaction and giving control over the human and computer interaction. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/ec16bfb2-935a-4223-aef2-9375891095c7/chatbot-event-mock-up.jpg Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5137631ae4b0988e47db53a3/b909b6d2-84f5-4f21-a5fb-db980ea19802/ooux2.jpg Case Studies - Skill Share Sharing my new methodology, OOUX. The practice of defining a system of objects before designing. 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